English

Rašić+Vrabec

To Sljeme! exhibition

Project

The exhibition “To Sljeme! Stories from Zagreb Mountain” explores Medvednica as one of the key sites of Zagreb’s collective memory. The exhibition design and visual identity convey the experience of going to Sljeme, something familiar to generations of Zagreb residents.

Through more than a century of ascents, excursions, mountain lodges, the cable car, ski slopes and rituals connected with Medvednica, the exhibition guides visitors through the story of a place to which Zagreb continually returns. Objects, photographs and personal stories reveal how hiking became an integral part of the city’s identity.

The spatial design evokes the atmosphere of forest paths, mountain shelters, maps and panoramic views from Sljeme. Visitors move not only through a chronology of events, but also through an experience that invites them to reconnect with their own memories and emotional ties to the mountain.

In this way, “To Sljeme!” is not only a story about Medvednica, but also about the city, its people and the place to which they always return.

Year

2026

Mentors and collaborators

Milena Bušić (exhibition author)

RAŠIĆ+VRABEC
Vedrana Vrabec (design)
Marko Rašić (design)
Marija Hrkač (design)
Tena Slobodnjak (design)

TECHNICAL INSTALLATION
Zdenko Turk (technical installation)
Boris Bošković (technical installation)
Martin Duilo (technical installation)
Krešo Kupres (technical installation)
Natko Kvakan (technical installation)
Luka Popović (technical installation)
Vanja Rudić (technical installation)
Tihomir Stančec (technical installation)
Mladen Škrnjug (technical installation)
Damir Živko (technical installation)

Luka Tomšić (Medvednica model)

Client

Muzej grada Zagreba

Author

Rašić+Vrabec is an internationally awarded design studio specialising in museums, exhibitions and brands. The studio acts as a full-service design partner across advertising, branding, exhibition and graphic design, publishing, digital platforms, photography, architecture and art.

The team consists of designers Vedrana Vrabec and Marko Rašić, who collaborate with a network of specialists on different projects. Their process begins with understanding their clients, objectives and brands, treating each client as a partner in the development of the project. Trust and thorough preparation form the basis of an approach focused on creating clear and relevant design solutions.

The studio applies a holistic approach that connects different perspectives and levels of design, integrating art, design and music into its projects. Over more than ten years of practice, it has completed numerous cultural and corporate projects. One of its principal areas of expertise is museum exhibition design based on interactivity and multimedia.

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