Graphic Design
Vjeran Juhas & Hook&Cook Festival
HOOK&COOK festival 2025
Project
The triptych poster series Sea Bloom for HOOK&COOK Festival 2025 was selected as the central visual theme of the festival’s visual identity. It symbolises the growing impact of climate change on the natural balance of the sea.
In the posters, fish are covered with terrestrial plants, creating a surreal image that blurs the boundary between two worlds. In this context, the plants become a metaphor for everything that reaches the sea from the land, reminding us that changes in the marine environment often originate far from the coast.
The work invites reflection on responsibility, the interconnectedness of natural systems, and the fact that every decision leaves a trace that extends far beyond its point of origin.
Year
2025
Mentors and collaborators
Marko Domgjoni - H&C Festival (creative direction, copywriting)
Client
HOOK&COOK Festival
Author
Vjeran Juhas is a Pula-based graphic designer, illustrator and photographer with more than twenty years of professional experience. His interdisciplinary practice brings together graphic and web design, illustration, comics, analogue techniques such as screen printing, linocut and Polaroid photography, digital communication and education. He is actively involved in the local and regional cultural scene through design projects, artistic research and educational programmes.
His distinctive visual language combines nostalgia with contemporary expression and is strongly influenced by comics and Japanese animation, interests that are also reflected in his artistic and teaching practice.
He was one of the founders of the Croatian Association of Interdisciplinary Artists – HUiU in 2016. Within the association, he works as lead designer, creating exhibition visuals, posters and catalogues, as well as exhibition displays. He oversees the visual identity of the HUiU Gallery, which also houses the Mrkli Mrak Comics Reading Room, and serves as President of the Artistic Council and one of the gallery programme coordinators. More recently, he has also been working professionally under the name Panika Studio.
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