OPG Arbulić presented a new line of extra virgin olive oil, for which a original brand name and visual identity were developed. The name “Guka” originates from a renewable olive organ, the guka, which forms on the stump and root collar of young trees, enabling the growth of new shoots and roots.

The visual identity of the packaging is inspired by dry stone walls, characteristic elements of the Mediterranean landscape. Built from stone removed during land clearing, dry stone walls, once considered excess, have become an element that shapes and defines the identity of the space. This motif has been transferred to the bottle through the structure of stone arranged like a dry stone wall, within which the brand name is placed.

The interpretation of the name “Guka” is also visible in the logo: the letter “K” is shaped like a branch with a small shoot, referring to the guka as the olive’s regenerative organ. Gold foil highlights the product name, creating a contrast with the matt, rough texture of the stone surface, and gives the packaging a premium character, connecting tradition, nature, and quality.