The “Griffin” project is a comprehensive digital and design solution created to promote a fictional craft beer. Developed as part of the Digital Multimedia 2 course, it encompasses the branding process and the creation of a functional website using HTML, CSS and JavaScript.

The author developed the visual identity and brand story and collaborated with colleagues on the promotional video. The website presents the history of the brand and its beer varieties, provides contact information and includes a promotional section featuring a video created by Tomislav Sinanović, Dalen Rađević and Ivan Jakšić, as well as a computer game developed by Dalen Rađević.

The visual style follows a restrained, classical approach intended for a broad audience of craft beer enthusiasts. The composition refers to tradition and reliability, while the palette of deep tones evokes traditional brewing processes and the symbolism of the griffin.