The visual identity and cover of “Dobra djeca”, Elemental’s ninth studio album, were designed for both digital and vinyl release. The solution is based on a restrained, warm colour palette and hand-drawn, heavy-set lettering with uneven edges, giving the album a raw, poster-like energy.

The central motif is a stylised, seemingly naïve figure drawn with a thick black outline and enclosed within the wireframe of a cube. The character smiles while giving a thumbs-up, while the cube functions as a layered metaphor for the screen, the algorithm and the information bubble, as well as the social boundaries within which an entire generation has grown up.
The deliberately ambiguous smile may be read as a gesture of resilience and optimism within a confined space, or as an ironic sign of consent and conformity. This tension reflects the album’s themes of mental health, empathy and the question of how to remain human in a world that often demands the opposite. The accessible, almost childlike visual language places the title between warmth and irony, and between good behaviour as a virtue and as a trap.