Agencija: 404 / MYTY

Elektroplanet

Project

The project encompasses a comprehensive redesign of the visual identity of Elektroplanet, a Swiss company specialising in the installation and servicing of emergency lighting systems. Since 2025, the company has also been expanding into the sustainable energy sector.

The redesign includes a new symbol and logo, a typographic system, a colour palette and a new brand positioning. The identity was applied across the company’s website, social media communication, employee workwear and a range of other physical and digital materials.

The aim was to modernise a specialised technical brand while preserving its recognisability, expertise and reliability, and clearly communicating its expansion into a new area of business.

Year

2025

Mentors and collaborators

Dario Dević (head of design / art director)
Mario Malekinušić (motion designer)
Katarina Horvat Balić (design)
Lana Mujičić (creative direction)
Fran Mubrin (creative direction)
Martina Gršković (account management)

Client

Elektroplanet AG

Author

404 is the largest communications agency in South-East Europe. Its award-winning multidisciplinary team works across all areas of communication, combining creativity, strategy and technology.

The agency develops integrated communication solutions tailored to different channels and client needs, with the aim of strengthening brands and supporting their long-term development.

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