The packaging design project for the craft beer brand „Pivovara Lugovir” develops a visual identity for a fictional beer series of the same name. The concept is based on Lugovir, a mythical forest creature created as a hybrid of a fox, a deer and a marten, which transforms depending on the flavour of each beer.

The packaging is designed to create the illusion that Lugovir is wrapping itself around the bottle, reinforcing the product’s narrative dimension. Through illustration, storytelling and functional design, the project builds a distinctive and coherent visual identity in which every packaging element contributes to shaping the brand’s unique character.