Grafički dizajn
Barbara Borko design studio
7. ZIZ Festival
Projekt
Vizualni identitet „7. ZIZ Festivala” temelji se na DIY konceptu („uradi sam”), koji naglašava neovisnost, kreativnost i samostalnost alternativne kazališne scene. Plakat koristi velika slova oblikovana od ljepljive trake i rukom pisani tekst, čime izravno priziva estetiku improvizacije, neposrednosti i autorskog izraza.
Isti se vizualni jezik dosljedno prenosi na festivalski program i promotivnu majicu, stvarajući koherentan i lako prepoznatljiv identitet. Cjelokupan sustav slavi slobodu i nezavisnost kazališnog stvaralaštva te jasno komunicira karakter festivala.
English version
Godina
2025
Naručitelj
ZIZ
Autor
Barbara Borko grafička je dizajnerica, poduzetnica te ljubiteljica umjetnosti i dizajna. Od 2013. godine djeluje kao samostalna dizajnerica, surađujući s manjim i većim međunarodnim tvrtkama na projektima grafičkog dizajna, vizualnih identiteta i tiskanih materijala.
Među njezinim klijentima i suradnicima su kneževska obitelj Liechtensteina, Samsung Austrija, organizacija NGI, Berkeley Institute for Data Science (BIDS), dr. Heinekamp i Edition Hotels.
Od 2016. godine aktivno djeluje i na društvenim mrežama, gdje pod imenom @designneeds objavljuje raznolike kreativne sadržaje.
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