Grafički dizajn
Bruketa&
7. generacija
Projekt
Projekt “7th Generation” osmišljen je kao posebno izdanje knjige namijenjeno budućim generacijama jedne obitelji. Publikacija sažima obiteljsko nasljeđe te vrijednosti koje se prenose kroz generacije, poput inovativnosti, znatiželje, istraživačkog duha i usmjerenosti prema budućnosti.
Knjiga je oblikovana kao predmet koji povezuje obiteljsku povijest s pogledom unaprijed. Minimalističkom crvenom naslovnicom dominira veliki tipografski znak „7th”, nadopunjen profinjenim slijepim tiskom i suptilnim produkcijskim detaljima koji izdanju daju svečan, osoban i kolekcionarski karakter.
Unutrašnjost je oblikovana kroz bogato ilustrirane prijelome koji povezuju imaginativno pripovijedanje i simboličke vizuale. Svaka stranica gradi atmosferu znatiželje, istraživanja i otpornosti, odražavajući duh obitelji Branson i njezinu usmjerenost prema novim generacijama.
Dizajn balansira između intimnog obiteljskog artefakta i suvremene publikacije. Redukcijom, tipografskom jasnoćom, pažljivo odabranim motivima i promišljenim produkcijskim detaljima knjiga postaje prijenosnik nasljeđa, vrijednosti i inspiracije.
Godina
2025
Mentori i suradnici
Andrea Knapić (art direktorica)
Valentina Bugarin (direktorica projekta)
Davor Bruketa (kreativni direktor)
Jean Oelwang (CEO, Virgin Unite)
Ajaz Ahmed (CEO, AKQA)
Autor
Bruketa& je nezavisna strateška konzultantska kuća za reputaciju, brendove, komunikaciju i transformaciju. Više od 30 godina pomaže kompanijama, institucijama, gradovima i državama povećati svoju vrijednost oblikujući način na koji ih ljudi vide, razumiju i pamte.
Djeluje na sjecištu strategije, poslovanja, kulture, dizajna, komunikacija i tehnologije. Razvija brendove, komunikacijske platforme i organizacijske transformacije te oblikuje proizvode, usluge, korisnička iskustva i društvene inicijative. Polazi od uvjerenja da su reputacija i povjerenje među najvrjednijim resursima svake organizacije, pomažući klijentima definirati svoju ulogu u društvu i pretvoriti strategiju u priču kojoj ljudi vjeruju.
Bruketa& jedna je od međunarodno najnagrađivanijih agencija iz ovog dijela Europe, s više od 800 domaćih i međunarodnih priznanja. Višestruko je nagrađivana na festivalu Cannes Lions te je osvojila 32 nagrade Red Dot, među kojima četiri priznanja „Best of the Best”. Njezini su projekti nagrađeni i na natjecanjima D&AD, Clio Awards, The One Show, ADC New York, New York Festivals, Eurobest, Epica, Effie, iF Design Award, London International Awards, Cresta i Graphis.
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