Grafički dizajn
DISKO
Žarište Open Air 2026.
Projekt
Projekt „Žarište Open Air 2026” predstavlja vizualni identitet jednodnevnog glazbenog festivala Novih prostora kulture, koji se održava na Trgu Marka Marulića u Zagrebu. Festival slavi autorsku glazbu, pruža platformu mladim autorima i okuplja zajednicu kroz otvoreni gradski događaj.
Vizualni koncept temelji se na motivu vatre, referirajući se na sam naziv Žarište kao mjesto izvorišta, središta i epicentra. Identitet je oblikovan tako da djeluje kao da je izložen toplini, čime priziva energiju vatre i ljetnu atmosferu open air festivala.
Sustav je razvijen za širok raspon digitalnih i tiskanih aplikacija, uključujući sadržaje za društvene mreže, plakate i billborde, kao i za festivalske elemente poput akreditacija, bannera za pozornicu, video projekcija i kolekcije promidžbenih predmeta.
Godina
2026
Mentori i suradnici
Leonard Borovičkić (animacija)
Palma Poljaković (fotografija)
Smak Press (sitotisak)
Naručitelj
Novi prostori kulture
Autor
Dizajnersko-istraživački studio DISKO osnovale su dizajnerice i prijateljice Andreja Lovreković, Martina Petric i Ela Meseldžić. Studio se bavi brendiranjem fizičkih i digitalnih prostora, s posebnim naglaskom na odnos između identiteta, konteksta i zajednice.
Razvija interdisciplinarne projekte u različitim medijima – od tiskanih materijala i digitalnih platformi do dizajna proizvoda i prostornih intervencija. U radu surađuje s mrežom stručnjaka koja uključuje fotografe, dizajnere pokretne grafike, programere, autore tekstova, kustose i arhitekte.
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