Dizajn prostora
Natalija Nikpalj, Fabular branding
Hotel Arba
Projekt
Sustav prostorne signalizacije Hotela Arba na Rabu obuhvaća trodimenzionalne piktograme postavljene na dovratnike ulaznih vrata soba, uz pripadajuće brojčane oznake. Fabular branding agencija razvila je koncept na temelju četiriju geografskih obilježja otoka Raba: šume, stijena, pijeska i mora.
Hotel ima četiri kata, a svakomu je dodijeljeno jedno obilježje: prvomu šuma, drugomu stijene, trećemu pijesak, a četvrtomu more. Za svaku je temu oblikovan sustav od četiriju piktograma. Budući da je riječ o zbirnim pojmovima, oznake su sastavljene od skupova istovrsnih elemenata: zrnaca pijeska, krošanja stabala, morskih valova i obalnih stijena.
Trodimenzionalna izvedba piktograma naglašava reljefnost i materijalnost otočnog krajolika te taktilna obilježja mediteranskog okoliša. U sustavu je korišteno pismo Matter Regular.
Godina
2025
Mentori i suradnici
Jelena Mezga - Fabular branding (viša stručnjakinja za primjenu brenda)
Naručitelj
Fabular branding / Imperial riviera d. d. / Hotel Arba
Autor
Natalija Nikpalj redovita je profesorica na Akademiji likovnih umjetnosti Sveučilišta u Zagrebu. Magistrirala je oblikovanje vizualnih komunikacija na poslijediplomskom studiju dizajna Akademije za likovnu umjetnost i dizajn u Ljubljani.
U profesionalnom i istraživačkom radu bavi se vizualnim identitetima, tipografijom, sustavima znakova te komunikacijskim i obrazovnim aspektima dizajna. Vodi programe i radionice u području istraživačkog dizajna te piše stručne eseje, priručnike i publikacije.
Profesionalna je članica Hrvatskog dizajnerskog društva i ULUPUH-ove Sekcije za grafički dizajn i vizualne komunikacije.
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