Grafički dizajn
SOCHE
HOTEL Emotheo
Projekt
Projekt „Branding Heritage hotela Emotheo” temelji se na ideji da suvremeni hotel nije samo mjesto boravka, nego i medij kroz koji gost upoznaje destinaciju. Naziv Emotheo povezuje emociju i mjesto, stvarajući vezu između osobnog doživljaja gosta i jedinstvenog karaktera Imotskog.
Vizualni identitet odlikuje minimalistički i elegantan izraz koji u suvremenoj formi interpretira slojeve lokalne baštine. Inspiraciju pronalazi u bogatoj i burnoj povijesti Imotske krajine, stoljetnom susretištu različitih kultura i civilizacija.
Posebna vrijednost projekta proizlazi iz integriranog koncepta pripovijedanja, razvijenog u suradnji s prof. Domagojem Nikolićem, direktorom razvoja hotela. Istraživanjem povijesnih izvora, stećaka, lokalnih legendi te društvenog razvoja i identiteta kraja oblikovana je narativna platforma koja prožima cijeli brend – od naziva i vizualnog identiteta do komunikacije, interijera i iskustva gosta.
Brendiranje je tako oblikovano kao proces stvaranja autentičnog destinacijskog brenda koji gostima omogućuje dublje razumijevanje prostora u kojem borave.
Godina
2025
Mentori i suradnici
prof. Domagoj Nikolić (storytelling, copywriting)
Naručitelj
EMOTHEO HOTEL d.o.o.
Autor
SOCHE je kreativni studio iz Imotskog specijaliziran za brendiranje, vizualne identitete i stratešku komunikaciju brendova kroz dizajn, fotografiju i pripovijedanje. Posebnu pozornost posvećuje povezivanju lokalne baštine, suvremenog dizajna i autentičnih priča kako bi stvarao prepoznatljive i dugoročno održive brendove.
Projekt brendiranja hotela Emotheo razvijen je u bliskoj suradnji s prof. Domagojem Nikolićem, direktorom razvoja hotela, koji je imao ključnu ulogu u oblikovanju koncepta, istraživanju povijesnog konteksta i razvoju narativa koji identitet hotela povezuje s kulturnim, društvenim i povijesnim nasljeđem Imotske krajine.
Zajedničkim procesom nastao je brend koji nadilazi konvencionalni hotelski identitet te gostima pruža iskustvo duboko ukorijenjeno u lokalnoj zajednici, njezinoj povijesti i emociji prostora.
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