Grafički dizajn
SOUV
SOUV vizualni identitet
Projekt
Projekt „SOUV” je skalabilan sustav vizualne komunikacije razvijen za novu vrstu fizičko-digitalnog suvenira. Njegov identitet objedinjuje logotip, tipografiju, boju, ikonografiju, ilustraciju, ambalažu, maloprodajnu komunikaciju i jezik kampanje u jedinstven, prepoznatljiv brend.
U središtu sustava nalazi se rastuća biblioteka ilustracija koja hrvatske destinacije, znamenitosti, kulturne institucije i događaje prevodi u kolekcionarske vizualne motive. Projekt obuhvaća dvije linije proizvoda s komplementarnim grafičkim pristupima. Linija „SOUV Eco” koristi kartonsku karticu s UV tiskom te topliji, razigran i ekspresivan ilustratorski stil, dok „SOUV Premium” primjenjuje nehrđajući čelik s laserskim graviranjem u boji, stvarajući minimalističniji, arhitektonski i precizniji vizualni jezik.
Obje linije dijele dosljednu kompoziciju, brendiranje i informacijsku hijerarhiju, što omogućuje da svako izdanje funkcionira samostalno unutar šire kolekcije „SOUV”. Sustav se proteže i na ambalažu, upute, promotivne materijale, digitalnu komunikaciju te dva formata maloprodajnih izložbenih stalaka: samostojeći stalak koji privlači pozornost i objašnjava novu kategoriju proizvoda te kompaktnu verziju za manje trgovine.
Povezujući lokalnu specifičnost s koherentnim vizualnim okvirom, „SOUV” razvija prilagodljiv identitet sposoban za rast kroz različite lokacije, partnere i formate, uz zadržavanje jasne prepoznatljivosti.
Godina
2025
Mentori i suradnici
Antonio Šeparović (koncept, razvoj, dizajn proizvoda)
Matej Petrić (koncept, razvoj, dizajn proizvoda)
Lee Barguss (dizajn digitalnih proizvoda, tiskani dizajn, brendiranje)
Antonija Bačić (ilustracija, dizajn proizvoda, tiskani dizajn)
Jen No (brendiranje)
Auke Rick Akkerman (dizajn digitalnih proizvoda, brendiranje)
Oscar van der Vleuten (dizajn digitalnih proizvoda)
Rob Hoefakker (dizajn digitalnih proizvoda, fotografija)
Denis Tišljar (razvoj, dizajn proizvoda)
Freddy de Noord (razvoj, zvučno brendiranje)
Nikola Šeparović (razvoj)
Naručitelj
Digital Innovations d.o.o
Autor
Digital Innovations hrvatska je tvrtka specijalizirana za razvoj digitalnih proizvoda, mrežnih platformi i povezanih korisničkih iskustava. Projekt „SOUV” započeo je kao interno istraživanje načina na koji fizički predmet može postati sučelje za pohranu i pristup osobnim digitalnim uspomenama.
Uz financijsku potporu Europske unije, Digital Innovations okupila je multidisciplinarni tim stručnjaka za strategiju proizvoda, dizajn interakcija, vizualni identitet, ilustraciju, oblikovanje fizičkih proizvoda i razvoj softvera. Dodatnu stručnu podršku pružio je nizozemski partner Akker B.V.
Digital Innovations vodila je razvoj koncepta, smjer proizvoda i tehničku izvedbu, pretvarajući „SOUV” iz početne ideje u funkcionalan fizičko-digitalni sustav. Sustav se danas primjenjuje u suradnji s turističkim destinacijama, kulturnim institucijama i lokalnim partnerima diljem Hrvatske.
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