Dizajn digitalnih komunikacija i dizajn interakcija
SOUV
SOUV
Projekt
Projekt „SOUV” preoblikuje suvenir iz statičnog predmeta u interaktivno sučelje. Dodirivanjem NFC oznake ili skeniranjem QR koda fizički proizvod postaje pristupna točka privatnom digitalnom iskustvu povezanom s određenom destinacijom, kulturnom institucijom, događanjem ili putovanjem.
Tijekom registracije korisnik povezuje SOUV s osobnim računom, odlučuje hoće li ga zadržati ili darovati te mu dodaje fotografije, videozapise i pisane uspomene. Svaki predmet otvara osobnu stranicu uspomena na kojoj se korisnički sadržaj povezuje s odabranim pričama, preporukama i informacijama o mjestu ili iskustvu.
Vremenska crta kronološki organizira uspomene, dok automatski generiran video od odabranog sadržaja oblikuje sažetak pogodan za dijeljenje. Funkcija Collections omogućuje povezivanje više SOUV predmeta u jedinstvenu digitalnu zbirku uspomena.
Jedinstven dizajnerski sustav povezuje javnu mrežnu stranicu i korisničko sučelje proizvoda, obuhvaćajući registraciju, bilježenje uspomena, otkrivanje sadržaja i upravljanje zbirkama. Povezivanjem fizičkog predmeta s digitalnim prostorom koji se razvija tijekom vremena, SOUV uspostavlja trajnu vezu s iskustvom i nakon završetka posjeta.
Godina
2025
Mentori i suradnici
Antonio Šeparović (koncept, razvoj, dizajn proizvoda)
Matej Petrić (koncept, razvoj, dizajn proizvoda)
Lee Barguss (dizajn digitalnih proizvoda, tiskani dizajn, brendiranje)
Antonija Bačić (ilustracija, dizajn proizvoda, tiskani dizajn)
Jen No (brendiranje)
Auke Rick Akkerman (dizajn digitalnih proizvoda, brendiranje)
Oscar van der Vleuten (dizajn digitalnih proizvoda)
Rob Hoefakker (dizajn digitalnih proizvoda, fotografija)
Denis Tišljar (razvoj, dizajn proizvoda)
Freddy de Noord (razvoj, zvučno brendiranje)
Nikola Šeparović (razvoj)
Naručitelj
Digital Innovations d.o.o
Autor
Digital Innovations hrvatska je tvrtka specijalizirana za razvoj digitalnih proizvoda, mrežnih platformi i povezanih korisničkih iskustava. Osmislila je i razvila projekt „SOUV”, koji je započeo kao interno istraživanje mogućnosti pretvaranja fizičkog predmeta u sučelje za pohranu osobnih digitalnih uspomena.
Uz financijsku potporu Europske unije, tvrtka je okupila multidisciplinarni tim stručnjaka za strategiju proizvoda, interakcijski dizajn, vizualni identitet, ilustraciju, dizajn fizičkog proizvoda i razvoj softvera. Projektu je dodatnu stručnost pružio nizozemski partner Akker B.V.
Digital Innovations vodio je razvoj koncepta, usmjeravanje proizvoda i tehničku realizaciju, pretvarajući SOUV iz početne ideje u funkcionalan fizičko-digitalni sustav. Sustav se danas primjenjuje u suradnji s turističkim destinacijama, kulturnim institucijama i lokalnim partnerima diljem Hrvatske.
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