Graphic Design
Bruketa&
16th Summer Nights of EXIT Theatre

Project
The visual identity for the 16th Summer Nights of EXIT Theatre is based on the idea of theatre as a place where reality and fiction meet, and where emotions step onto the stage. It was created for a programme that has long connected art with urban spaces, bringing theatre closer to everyday life.
At the centre of the identity is the motif of red curtains, one of theatre’s most recognisable symbols. Here, they are not merely decorative, but function as a metaphor for the theatrical experience itself: they conceal and reveal, invite and provoke, creating a space of anticipation, tension and interpretation.
The visual system is built around the image of red curtains hanging on a clothesline, evoking the atmosphere of summer everyday life while transforming an ordinary urban scene into an improvised stage. The image carries a sense of nostalgia, but also conveys a universal message that theatre can happen anywhere – in a courtyard, on a street, or in a park.
As evening falls, the curtains take on a new dimension. The shadows cast across them evoke drama and mystery, suggesting that theatre is not only a form of entertainment, but also a medium that reflects reality. Behind the curtains lie stories that encourage reflection, questioning and change.
Year
2025
Mentors and collaborators
BRUKETA&
Helena Hlišć (junior designer)
Antonia Šikljan (copywriter)
Ijan Prelac (junior designer)
Ivana Momčilović (art director)
Davor Bruketa (creative director)
Karla Jurič (project manager)
Željka Tročak (DTP operator)
Radovan Radičević (head of DTP)
TEATAR EXIT
Matko Raguž (artistic director)
Tajana Grbić (organisation and marketing)
Client
Teatar Exit
Author
Bruketa& is an independent strategic consultancy specialising in reputation, brands, communication and transformation. For more than 30 years, it has helped companies, institutions, cities and countries increase their value by shaping how they are seen, understood and remembered.
Working at the intersection of strategy, business, culture, design, communication and technology, Bruketa& develops brands, communication platforms and organisational transformations. Its practice also encompasses products, services, customer experiences and social initiatives. It is guided by the belief that reputation and trust are among an organisation’s most valuable assets, helping clients define their role in society and turn strategy into a story people can believe in.
Bruketa& is one of the most internationally awarded agencies from this part of Europe, with more than 800 Croatian and international accolades. It has received multiple Cannes Lions and 32 Red Dot Awards, including four “Best of the Best” distinctions. Its projects have also been recognised by D&AD, the Clio Awards, The One Show, ADC New York, New York Festivals, Eurobest, Epica, Effie, the iF Design Award, the London International Awards, Cresta and Graphis.



