Graphic Design
Bruketa&
Vegeta Ring

Project
A campaign marking Vegeta’s 65th anniversary was created to demonstrate the brand’s continued relevance and strengthen its connection with younger audiences. Although Vegeta has enriched dishes around the world for decades, research showed that this connection had become weaker than among older generations.
Rather than relying on conventional anniversary communication, the project introduced new packaging and an interactive digital campaign. In collaboration with jewellery designer Maja Miletić, an exclusive silver “Vegeta Ring” was created in a limited edition of 150 pieces. It was presented as a symbol of Vegeta’s versatility – the perfect addition to any dish and any occasion.
The ring was promoted in collaboration with leading influencers, further reinforcing the brand’s presence among younger audiences. A creative competition was launched alongside it, encouraging users to participate and produce content while competing for prizes.
With a budget of €25,000, the campaign generated more than two million social media impressions.
Year
2025
Mentors and collaborators
PODRAVKA
Sanja Garaj Miloš (corporate marketing director)
Sanja Kelek (marketing director, culinary business area)
Kristina Perković (category manager, culinary business area)
Emilija Sačer (head of production and creative)
Dunja Milošić Odobašić (seasonings category manager)
Kristina Turk (digital communications specialist)
Nikolina Pozder (marketing specialist for western european markets)
Ela Ljubić (marketing specialist)
BRUKETA&
Davor Bruketa (creative director)
Maša Ivanov (account director)
Tatjana Komljenović (head of social media)
Andrea Knapić (art director)
Sanja Gumhalter (project manager)
Marija Polimac (social media manager)
Tvrtko Karačić (video animator)
PARTNERS
Maja Miletić (designer)
Iva Zelenika – Crew
Dario Marčac – Crew
Leon Tetec – Izone
Client
Podravka
Author
Bruketa& is an independent strategic consultancy specialising in reputation, brands, communication and transformation. For more than 30 years, it has helped companies, institutions, cities and countries increase their value by shaping how they are seen, understood and remembered.
Working at the intersection of strategy, business, culture, design, communication and technology, Bruketa& develops brands, communication platforms and organisational transformations. Its practice also encompasses products, services, customer experiences and social initiatives. It is guided by the belief that reputation and trust are among an organisation’s most valuable assets, helping clients define their role in society and turn strategy into a story people can believe in.
Bruketa& is one of the most internationally awarded agencies from this part of Europe, with more than 800 Croatian and international accolades. It has received multiple Cannes Lions and 32 Red Dot Awards, including four “Best of the Best” distinctions. Its projects have also been recognised by D&AD, the Clio Awards, The One Show, ADC New York, New York Festivals, Eurobest, Epica, Effie, the iF Design Award, the London International Awards, Cresta and Graphis.



