English

Barbara Borko design studio

Safe to School, Travel Sustainably!

Project

The communication campaign “Sigurno u školu, PoTUJ održivo!” was created as part of the CityWalk 2.0 project to promote sustainable ways of travelling to school. It comprises a series of five posters, a billboard, an illustrated city bus and a ten-metre-long colouring book.

The campaign’s central motif features imaginative illustrated eco-vehicles constructed from plants, symbolising the connection between mobility and nature. Through a playful visual language, the campaign encourages walking, cycling and the use of public transport while raising awareness of safer school routes and more sustainable cities.

Year

2025

Mentors and collaborators

Jaka Peršon (copywriting)

Client

ZRS Bistra Ptuj

Author

Barbara Borko is a graphic designer, entrepreneur and enthusiast of art and design. She has worked as an independent designer since 2013, collaborating with small and large international companies on graphic design, visual identity and print projects.

Her clients and collaborators include the Princely Family of Liechtenstein, Samsung Austria, NGI, the Berkeley Institute for Data Science (BIDS), Dr Heinekamp and Edition Hotels.
Since 2016, she has also been active on social media, where she shares a wide range of creative content under the name @designneeds.

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