The publication ”The Eyes Can’t Breathe” emerged from a reflection on visual pollution as an inseparable part of contemporary everyday life. Surrounded by screens, advertisements, notifications and a constant flow of content, people often stop noticing the sheer amount of visual stimuli they are exposed to. The project was inspired by the documentary series Prst u oko, which prompted an exploration of the boundary between visual communication and visual noise.

The publication brings together an academic article, an interview, an authorial essay, a glossary and a visual essay. Each section is designed in a different format, so when first encountered, the pages overlap and create an impression of visual overload. This initial impression is intentional and becomes an integral part of the publication’s message.

As the reader moves through the publication, the experience gradually changes. Minimalist design, an airy layout and generous empty space slow down the reading rhythm and guide the reader from visual noise towards clarity. In this way, the project shows that design can communicate an idea not only through content, but also through the experience of reading itself.