Located in Tar, in the heart of Istria, the Taria resort was conceived as an oasis of tranquillity, architecture and refined relaxation. The brand was developed from the ground up – from its name and visual identity to its digital presence, which conveys the harmony, comfort and attention to detail embedded in the resort itself.

The name and visual identity of Taria are based on the duality of architecture and music. The mark combines a historical local reference to the monumental tower (Turris in Latin), suggesting grounding and stability, with the motif of a musical staff as a symbol of an aria, introducing lightness, rhythm and airiness. In this way, Taria communicates its essence: a fusion of outstanding architecture and carefree leisure.

The identity is shaped through timeless monochrome aesthetics and a minimalist approach, complemented by carefully introduced accent colours and handwritten typography. The result is an urban, cohesive and versatile visual system that consistently conveys the character of the resort across different brand touchpoints.