Rašić+Vrabec

To Sljeme!

Project

The exhibition “To Sljeme! Stories from Zagreb Mountain” is dedicated not only to Medvednica, but also to one of Zagreb’s most significant forms of collective memory. Its exhibition design and visual identity evoke the familiar experience of setting out for Sljeme, shared by generations of Zagreb residents.

Spanning more than a century of climbs, excursions, mountain lodges, cable cars, ski slopes and rituals associated with Medvednica, the exhibition explores a place to which the city continually returns. Objects, photographs and personal stories reveal how hiking and spending time on Zagreb Mountain became an integral part of the city’s identity.

The spatial design evokes the atmosphere of mountain trails, shelters, maps and views from Sljeme. Rather than simply following a chronology of events, visitors move through an experience that awakens memories and a sense of connection with the mountain. The exhibition tells a story about Zagreb, its residents and the place to which they return time and again.

Year

2026

Mentors and collaborators

Milena Bušić (exhibition author)

RAŠIĆ+VRABEC
Vedrana Vrabec (design)
Marko Rašić (design)
Marija Hrkač (design)
Tena Slobodnjak (design)

TECHNICAL INSTALLATION
Zdenko Turk (technical installation)
Boris Bošković (technical installation)
Martin Duilo (technical installation)
Krešo Kupres (technical installation)
Natko Kvakan (technical installation)
Luka Popović (technical installation)
Vanja Rudić (technical installation)
Tihomir Stančec (technical installation)
Mladen Škrnjug (technical installation)
Damir Živko (technical installation)
Luka Tomšić (Medvednica model)

Client

Muzej grada Zagreba

Author

Rašić+Vrabec is an internationally awarded design studio specialising in museums, exhibitions and brands. The studio acts as a full-service design partner across advertising, branding, exhibition and graphic design, publishing, digital platforms, photography, architecture and art.

The team consists of designers Vedrana Vrabec and Marko Rašić, who collaborate with a network of specialists on different projects. Their process begins with understanding their clients, objectives and brands, treating each client as a partner in the development of the project. Trust and thorough preparation form the basis of an approach focused on creating clear and relevant design solutions.

The studio applies a holistic approach that connects different perspectives and levels of design, integrating art, design and music into its projects. Over more than ten years of practice, it has completed numerous cultural and corporate projects. One of its principal areas of expertise is museum exhibition design based on interactivity and multimedia.

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