The natural cosmetics brand “Myrtus” is inspired by the landscape of Gorski Kotar, its botanical heritage, and the combination of traditional herbal knowledge with a contemporary scientific approach to skincare. It is intended for people aged 35 and above who seek effective care tailored to the real needs of their skin. Each product line has been developed for a specific skin type and set of needs, enabling a more individualised approach to skincare.

The idea of personalisation is also reflected in the visual identity. The prefix “my” is a recognisable element of the logo and the brand’s communication, and continues in the slogan “My true mountain touch”, emphasising the user’s personal relationship with the product and its authentic mountain origin. In this way, each product represents a personal touch of nature and Mount Klek.

The custom typography, with its soft organic lines, reflects the natural origin of the products, while the illustrated silhouette of Mount Klek becomes a key packaging element. Each product line has its own colour interpretation inspired by botanical ingredients and the natural tones of Gorski Kotar, creating clear differentiation while maintaining a coherent brand identity.

The minimalist composition, natural tones and understated typography communicate transparency, quality and trust – values that lie at the core of the brand. The packaging design conveys a sense of authenticity and calm, establishing a balance between tradition, nature and contemporary cosmetic science.