The “Mehor” project was developed as a contemporary visual identity for hand-painted pralines filled with carefully selected premium fillings. Combined with thoughtfully designed packaging, the product creates a distinctive tasting experience and emphasises the character of a premium gastronomic offering.

The identity’s typography was derived from the form of the praline itself. Its rounded shapes were translated into letterforms, creating a sense of rhythm, softness, and visual fluidity. This approach made it possible to move away from the familiar serif and handwritten typographic solutions that often dominate the chocolate industry.

The aim of the project was to create a contemporary, recognisable, and authentic visual expression that highlights the quality of the product and gives the Mehor brand a clear and distinctive identity.