Dobra Riba is a creative project and brand by graphic designer Laura Ljubić, originally launched as an Instagram page. It was conceived as a space for unrestricted self-expression, the exploration of ideas and the sharing of creative work. Today, it functions as both a portfolio and a creative laboratory, presenting completed design projects alongside personal and experimental work, including zines, ceramic objects and other analogue forms of making.

Laura Ljubić studied at Algebra Bernays University and gained professional experience at 4AM Agency and during an internship at Kofein Agency. While working on “10K Festival”, under the mentorship of Adnan and Admir Mehmedović, she contributed to the development of the festival’s visual identity, out-of-home campaigns, social media content, sponsor materials and other communication elements.

This combination of professional experience and personal creative curiosity forms the foundation of Dobra Riba. The photographs used in the project were taken by the festival’s official photographers: Dino Ninković, Mateo Mućnjak and Marko Lopac.