Product Design
Ema Dolić
Photo Tarot Cards

Project
The project “Photo Tarot Cards” develops original interpretations of tarot cards. Following additional research and in consultation with mentor Professor Luka Borčić and colleague and assistant Irma Matan, it was decided to create two cards: “The Devil” and “The Empress”.
The central themes of the project are feminism, freedom, defeat, struggle, wealth, community, and the symbiosis of flora and fauna. Photography was used for the visual interpretation, while the backgrounds of the cards were enriched with illustration. The motif of the grey rectangle was introduced as a symbol of alternative life choices in contrast to prescribed realities.
“The Devil” card depicts a couple unable to recognise the healthier world outside. They are bound to a tree, a symbol of value, and held there by loose chains, objects of addiction, and their stripped-back toxic relationship. “The Empress” card depicts women dancing in a circle, symbolising togetherness and female solidarity. The women בתוך grey rectangles refer to the position of women in a patriarchal world and emphasise their strength and success. The background of the cards is stylistically connected to the front side, while also representing an all-seeing eye that distinguishes the true meaning of emotions from the subconscious.
The project emerged from reflections on social issues in the surrounding environment, based on the idea that tarot connects human decisions with their reflection in nature and in the ways they shape the urban world.
Year
2026
Mentors and collaborators
Luka Borčić, Assistant Professor (mentor)
Institution
University North, Department of Media Design
Author
Ema Dolić is a Media Design student at the University North in Koprivnica, where she has completed the first year of her undergraduate studies. She gained previous experience in photography through the school sports programme IPL – Igram, pišem, lajkam. As part of the programme, she was recognised as the second-best individual participant of her generation, which led to her participation in a world school sports competition in Bahrain.
She developed her communication skills through several years of debating at secondary-school and national level. Her design practice places particular emphasis on research, communication and creativity.
The “Photo Tarot Cards” project, developed under the mentorship of Professor Luka Borčić, is her most ambitious project to date. Alongside her academic work, she enters design competitions focused on social themes and contemporary issues such as marginalisation, segregation and addiction, which are also central subjects of her practice.




