The development of a new herbal tea sub-line for the Fjori Fôra brand continues the story established through the rebranding of its cosmetics, essential oils and organically grown herbs. The new line builds on the values of natural production and the Mediterranean way of life, translating them into a calm and thoughtful ritual of everyday enjoyment.
At the centre of the visual identity are watercolour illustrations of sage, bay and olive leaves. This technique emphasises the products’ natural origin while introducing softness, transparency and a sense of lightness, evoking the sensuality of the tea-drinking ritual itself. The typographic treatment and overall design approach are inspired by Eastern philosophy, with an emphasis on peace, meditation and balance, creating harmony between Mediterranean and Oriental sensibilities, as well as between the healing and spiritual dimensions of tea.
The packaging retains the recognisable Fjori Fôra aesthetic — a blend of tradition and contemporary design — while giving this sub-line a calmer, more meditative tone. The colour palette and illustrations are tailored to the character of the teas, while the typography and overall design system remain consistent with the established brand identity. With this line, Fjori Fôra once again connects an authentic Mediterranean spirit, contemporary design and the quiet pleasure of everyday rituals.