Created as Nutricook’s new soda maker brand, “Fizzi” features a fresh and energetic identity in the home appliance category.

The logo grows from the “fi” ligature. The “f” resembles the device, while the “i” represents the bottle. Their connection mirrors the way the product is used, with the bottle inserted into the device for carbonation. When the mark separates, the dot of the “i” remains inside the bottle as a bubble.

A clean, contemporary visual system conveys advanced technology and ease of use. Vivid colors bring energy to the brand and evoke fruit flavors, pointing to the simple preparation of healthy sparkling drinks made with fruit and carbonated water.