“Essenza” is a smart insulin container developed by the Swiss health-tech company Medeva to improve everyday insulin care through design, technology and user experience. Inspired by the founder’s personal experience of living with type 1 diabetes, the project transforms a conventional medical device into a contemporary lifestyle product that fits naturally into users’ daily lives.
Prospekt developed the complete brand identity and visual ecosystem for “Essenza”, including brand strategy, communication narrative, visual identity, website design, mobile app UX/UI, 3D visualisations, video content, packaging, exhibition design, promotional materials and the wider digital brand experience. The system is built around four distinctive personalities expressed through colour, enabling users to form an emotional connection with the product while maintaining a coherent premium aesthetic.
Combining elegant minimalism with advanced technology, “Essenza” integrates intelligent temperature monitoring, Bluetooth connectivity and an AI-powered mobile application. The system provides greater reassurance, reduces stress and makes everyday insulin management easier.