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STUDIO/33

Drone Soccer

Project

The project „Crew Concept” is an educational platform dedicated to STEM learning through drone technology and the fast-growing sport of Drone Soccer. Its educational kits introduce students to drone assembly, programming, piloting and maintenance, while encouraging teamwork, problem-solving and the development of engineering skills through hands-on learning.

The aim of the project was to design a modular packaging system that could safely organise a complete Drone Soccer educational kit, including a drone, controller, protective ball, tools, spare parts and learning materials. The packaging needed to withstand frequent transport and repeated classroom use, while remaining intuitive, durable and compact in order to optimise storage and shipping.

The result is a modular packaging system that transforms a complex educational kit into a structured and intuitive learning experience. Each component has its own dedicated compartment, allowing quick access and efficient organisation. The visual identity is based on a stylised illustration of a drone ball, creating a distinctive graphic language. Technical drawings, clear information hierarchy and a bold purple colour palette balance engineering precision with visual appeal, making the packaging an integral part of the educational experience rather than merely a protective container.

Year

2025

Mentors and collaborators

Maja Gjajić (designer, photography)
Leo Vinković (creative director)
Igor Penović (art director)
Pinproof (packaging engineering)

Client

ORQA d.o.o.

Author

STUDIO 33 is an independent strategic branding and design studio founded in Osijek, Croatia, in 2014. It helps companies, organisations and entrepreneurs build clear, distinctive and enduring brands. Its work encompasses brand strategy, naming, visual identity systems, packaging design and digital experiences, brought together within coherent brand ecosystems.

Based on the belief that successful design begins with understanding rather than aesthetics alone, the studio first defines the essence of each brand and then translates it into a functional and recognisable visual language across every touchpoint. Its portfolio spans food and drink, technology, hospitality, education, healthcare, culture and sport.

Whether developing a new brand or transforming an existing one, STUDIO 33 creates considered solutions that balance strategic thinking, creativity and precise execution. Its work has received recognition at international competitions including the European Design Awards, World Brand Design Society Awards, A’ Design Award, Novum Design Awards, International Design Awards, Graphis and WINA.

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