Mirena Čale, Axis-design

Pavišić Donation

Project

The exhibition “The Eye is the Lamp of the Body” – Dr Zvonimir Pavišić, Physician and Humanist presents selected material from the donated legacy of Croatian ophthalmologist and academician Zvonimir Pavišić, a long-serving professor and head of the Eye Clinic at the University of Zagreb School of Medicine.

Preserved at the Typhlological Museum, the collection documents five decades of his scientific and medical work dedicated to the development of ophthalmology and the advancement of healthcare in Croatia.

This diverse archival material offers an insight into the development of modern medical science and ophthalmic practice in Croatia, from their beginnings to a level comparable with European ophthalmology.

The exhibition’s visual identity was developed as an integrated design system spanning the poster, catalogue, invitation, digital communications and spatial exhibition design. It connects the content, archival material and visitor experience within a unified narrative. Particular attention was paid to accessibility and inclusion, with design used not only to present the content but also to support different ways of perceiving and interpreting the space.

Year

2025

Client

Tiflološki muzej

Author

Mirena Čale is a multidisciplinary designer and founder of Axis-design, with more than 20 years of experience in UI/UX design and visual identity development. Her work combines intuitive problem-solving with a clear visual language, resulting in systems that are functional, meaningful and visually refined.

Her approach was shaped during her studies at the School of Design, Faculty of Architecture, University of Zagreb, and is grounded in the belief that design should encourage observation and reflection. This perspective also informs her long-standing collaboration with the Typhlological Museum in Zagreb, where she contributes to exhibitions and publications for blind and visually impaired audiences.

She collaborates with individuals and teams who value clarity, depth and thoughtful execution, particularly on projects intended to achieve a distinctive and relevant outcome.

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