ZGDW 2026

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ZGDW AWARD

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ZGDW AWARD FINALISTS /

Graphic Design

Bruketa&

Croatian Deaflympic Committee

Project

The “Croatian Deaflympic Committee Branding” project encompasses a new visual and verbal identity for the organisation formerly known as the Croatian Deaf Sports Association. The rebrand aims to increase the visibility of deaf and hard-of-hearing athletes and help audiences better understand their sporting experience.
The identity is centred on the message: “We don’t hear. We feel.” It connects the physical nature of sound, which travels through vibration, with the intensity of sporting emotion. Audiences are invited to support athletes who may not hear the cheering, but can feel its energy through vibration, movement and a shared sense of community.
The visual identity is based on a dynamic logo that transforms from the HDO abbreviation into an abstract sound wave. Distorted letterforms and vibrating graphic elements become visual equivalents of sound, movement and sporting intensity – from the start of a race to the impact of a ball.
The system combines the colours of the Croatian flag with dynamic sports photography, creating a contemporary, emotional and recognisable identity that makes deaf sport more visible, accessible and strongly connected with its audience.

Year

2025

Mentors and collaborators

BRUKETA&
Nikola Žinić (creative director)
Maša Ivanov (account director)
Borjan Pavlek (art director)
Tea Silvia Vlahović Mlakar, PhD (head of strategy)
Lara Žučko (senior copywriter)
Dino Udović (project manager)

HRVATSKI DEFLIMPIJSKI ODBOR
Oliver Lušić (president)
Jakov Previšić (sports director)
Ante Plećaš (marketing manager)
Elizabeta Dabo (marketing manager)
Drago Mlakar (strategy director)

Client

Hrvatski deflimpijski odbor

Author

Bruketa& is an independent strategic consultancy specialising in reputation, brands, communication and transformation. For more than 30 years, it has helped companies, institutions, cities and countries increase their value by shaping how they are seen, understood and remembered.

Working at the intersection of strategy, business, culture, design, communication and technology, Bruketa& develops brands, communication platforms and organisational transformations. Its practice also encompasses products, services, customer experiences and social initiatives. It is guided by the belief that reputation and trust are among an organisation’s most valuable assets, helping clients define their role in society and turn strategy into a story people can believe in.

Bruketa& is one of the most internationally awarded agencies from this part of Europe, with more than 800 Croatian and international accolades. It has received multiple Cannes Lions and 32 Red Dot Awards, including four “Best of the Best” distinctions. Its projects have also been recognised by D&AD, the Clio Awards, The One Show, ADC New York, New York Festivals, Eurobest, Epica, Effie, the iF Design Award, the London International Awards, Cresta and Graphis.