Graphic Design
STUDIO/33
Bekrija

Project
The “Bekrija” project was developed to create a premium spirits brand that would stand apart from the category’s conventional rustic aesthetics while maintaining a strong connection to Slavonian heritage. The project encompassed strategy, naming, visual identity and packaging, conceived as a flexible and sustainable platform capable of supporting an expanding product portfolio.
The name “Bekrija” is inspired by the Slavonian archetype of a cheerful, sociable man who values good company, hospitality and enjoyment of life. This character became the foundation of the brand identity and communication platform.
The packaging system comprises two clearly differentiated product lines: fruit brandies and gins. Each variety is identified by a colour inspired by the fruit from which it is distilled, enabling intuitive navigation and clear differentiation while preserving the coherence of the portfolio. Textured papers, embossed details and gold foil further emphasise the product’s premium character, combining local authenticity with a sophisticated contemporary design language.
Year
2026
Mentors and collaborators
Maja Gjajić (design, photography)
Leo Vinković (creative director)
Igor Penović (art director)
Client
Destilerija Bekrija
Author
STUDIO 33 is an independent strategic branding and design studio founded in Osijek, Croatia, in 2014. It helps companies, organisations and entrepreneurs build clear, distinctive and enduring brands. Its work encompasses brand strategy, naming, visual identity systems, packaging design and digital experiences, brought together within coherent brand ecosystems.
Based on the belief that successful design begins with understanding rather than aesthetics alone, the studio first defines the essence of each brand and then translates it into a functional and recognisable visual language across every touchpoint. Its portfolio spans food and drink, technology, hospitality, education, healthcare, culture and sport.
Whether developing a new brand or transforming an existing one, STUDIO 33 creates considered solutions that balance strategic thinking, creativity and precise execution. Its work has received recognition at international competitions including the European Design Awards, World Brand Design Society Awards, A’ Design Award, Novum Design Awards, International Design Awards, Graphis and WINA.




