The project “Be-for-Sex” is an innovative packaging design that bridges the gap between hygiene and pleasure while addressing the lack of open communication about intimacy among young people. Designed as a single folded sheet, the compact kit opens like a book in two chronological parts: “before” and “after”. It contains all the essentials needed for spontaneous intimate moments, including intimate wipes, lubricant, a condom, and a single-use deodorant stick.

Rather than functioning as a passive container, the packaging acts as an active and supportive element. Through discreet and direct textual prompts, it introduces a calm, non-judgemental pause that encourages self-awareness, personal choice, and reflection after intimacy. The project also includes a digital extension via QR code, which can provide psychological support or educational resources when needed.
Sustainability and functionality are closely intertwined. The packaging is made primarily from recycled cardboard, and its structure resolves the constraints of gravity to keep the contents securely in place. After use, it can be transformed into a discreet waste container. Its vivid, unconventional orange and purple palette, together with a visual aesthetic inspired by corporeality, challenges standard market conventions while placing safety and emotional care at the centre of the user experience.