English

Studio Size

A1AL

Project

As a regional esports league, “A1 Adria League” received a redesign that gives the brand a more distinct identity, separate from that of its parent brand, A1. The new system brings together the language of sport and the virtual world, conveying the energy and excitement of competition.

“Winner Sans”, used in six widths, balances sporting energy with technological precision, while color coding distinguishes content for each game.

Since audiences experience the brand primarily through live broadcasts, motion forms the basis of the system, from score and ranking updates to opening sequences and announcements. Information design structures prize pools, rules, schedules, statistics, and tables into a clear, adaptable system.

Year

2026

Mentors and collaborators

Jurica Koletić (art director)
Jelena Rebrnjak (designer)
Hrvoje Kraljević (designer)
Karla Braovac (designer)
Ivan Radović (animator)
Lucijan Bakula (animator)
Ivan Topić (account management)
Ivan Fistrić (brand strategist)

Client

A1 Hrvatska d.o.o.

Author

Studio Size is an independent design studio based in Zagreb. The team aims to create purpose-driven, conceptually strong, and visually distinctive brands built to last.

Grounded in a studious and thoughtful process, the studio focuses on distilling complex ideas into clear, simple solutions. Its services encompass branding, brand strategy, design, motion graphics, 3D animation, audio production, web design, packaging, and art direction.

The studio’s work has been recognized with numerous international and domestic accolades, including European Design Awards, Pentawards, CDA Awards, Awwwards, International Design Awards, Ideja X, Dieline, and Indigo Awards.

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