Grafički dizajn
Agencija: 404 / MYTY
60. Zagrebački salon vizualnih umjetnosti
Projekt
Vizualni identitet „60. Zagrebačkog salona vizualnih umjetnosti” temelji se na izložbenom konceptu „Koreografija za završnu liniju” mladog kustoskog kolektiva KUĆĆA. Koncept tematizira simptome stvarnosti u kojoj je tehnološki razvoj doveo svijet do egzistencijalne krize.
Budući da izloženi radovi istražuju i optimistične i pesimistične poglede na tehnologiju, identitet se oslanja na vizuale inspirirane umjetnom inteligencijom te tipografski tretman koji evocira bliskost i svakodnevnu povezanost s ekranima.
Projekt obuhvaća animiranu grafiku, plakate, izložbeni katalog, mrežnu stranicu, nagradne statuete, izložbenu signalizaciju, oglašavanje na društvenim mrežama i poseban prilog u Večernjem listu. Različite aplikacije povezane su jedinstvenim vizualnim sustavom koji prenosi napetost između tehnološkog napretka, nesigurnosti i suvremenog iskustva stvarnosti.
Godina
2025
Mentori i suradnici
Dario Dević (voditelj dizajna, art direktor)
Željka Vuger (viša voditeljica projekta)
Blanka Gojak (voditeljica projekta)
Nikola Županić (viši dizajner animacije)
Maja Štefanić (UX/UI dizajnerica)
Ivor Delić (web razvoj)
Bruno Mataušić (web razvoj)
Fran Mubrin (kreativni direktor)
Iva Peručić (dizajn postava)
KUĆĆA kustoski kolektiv (dizajn postava)
Marko Hrastovec (tipografija 'Exat')
Naručitelj
Hrvatsko društvo likovnih umjetnika i kustoski kolektiv KUĆĆA
Autor
404 najveća je komunikacijska agencija u jugoistočnoj Europi. Njezin nagrađivani multidisciplinarni tim djeluje u svim područjima komunikacije, povezujući kreativnost, strategiju i tehnologiju.
Agencija razvija cjelovita komunikacijska rješenja prilagođena različitim kanalima i potrebama klijenata, s ciljem jačanja brendova i njihova dugoročnog razvoja.
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