Dizajn digitalnih komunikacija i dizajn interakcija
Bruketa&
Vizualni identitet koji nikada ne spava
Projekt
Projekt „Vizualni identitet koji nikada ne spava” obuhvaća novu strategiju brenda i redizajn vizualnog identiteta tvrtke Span. Rebrendiranje je provedeno kao odgovor na tržišne potrebe, planirano međunarodno širenje i potrebu da identitet jasnije odražava Spanovu poziciju međunarodnog IT multispecijalista u područjima kibernetičke sigurnosti, računalstva u oblaku i umjetne inteligencije.
Novi identitet oblikovan je kao strateški alat koji komunicira stručnost, agilnost, transparentnost i brigu o korisnicima. Njegov je središnji element Priority Star, dinamička infografika koja u stvarnom vremenu prikazuje broj sigurnosnih upozorenja i zahtjeva za podrškom. Na taj način vizualizira Spanovu stalnu operativnu prisutnost, dostupnost 24 sata dnevno i sposobnost brze reakcije. Svaki prikaz bilježi konkretan trenutak u radu tvrtke, čime Priority Star postaje promjenjiv znak brenda.
Vizualni sustav uključuje i novi logotip, moderniziranu tipografiju te paletu boja koja naglašava tehnološku sofisticiranost, otvorenost i pouzdanost. Primijenjen na mrežnim stranicama, digitalnim kanalima, prezentacijama, prodajnim materijalima i internoj komunikaciji, identitet osigurava dosljedan i prepoznatljiv izraz brenda.
Godina
2025
Mentori i suradnici
BRUKETA&
Davor Bruketa (kreativni i art direktor)
Roberta Kranjec (direktorica projekta)
Karlo Stojčević (brend strategija)
Petar Popović (art direktor, glavni dizajner)
Ivana Momčilović (art direktorica)
Andrea Knapić (art direktorica)
David Asael (UX/UI dizajner)
Karla Šalić (voditeljica projekta)
Davor Ćosić (senior PR specijalist)
SPAN
Iva Repač (voditeljica brenda i komunikacija)
Andrea Blažičević (voditeljica marketinških komunikacija)
Ivan Granić (voditelj tima digitalne produkcije)
Borna Šimić (senior marketinški specijalist)
Nikolina Vidović (koordinatorica IT projekata)
Naručitelj
SPAN
Autor
Bruketa& nezavisna je strateška konzultantska kuća usmjerena na reputaciju, brendove, komunikaciju i transformaciju. Više od 30 godina surađuje s kompanijama, institucijama, gradovima i državama na povećanju njihove vrijednosti, oblikujući način na koji ih javnost vidi, razumije i pamti.
Djelujući na sjecištu strategije, poslovanja, kulture, dizajna, komunikacija i tehnologije, razvija brendove, komunikacijske platforme i organizacijske transformacije. Uz strateško pozicioniranje, bavi se oblikovanjem proizvoda, usluga, korisničkih iskustava i društvenih inicijativa. Njezin se pristup temelji na razumijevanju reputacije i povjerenja kao važnih resursa organizacije te na prevođenju strategije u jasnu i vjerodostojnu priču.
Bruketa& osvojila je više od 800 domaćih i međunarodnih priznanja. Višestruko je nagrađivana na festivalu Cannes Lions te je osvojila 32 nagrade Red Dot, uključujući četiri priznanja Best of the Best. Projekti kuće nagrađeni su i na natjecanjima D&AD, Clio Awards, The One Show, ADC New York, New York Festivals, Eurobest, Epica, Effie, iF Design Award, London International Awards, Cresta i Graphis.
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