Grafički dizajn
Barbara Borko design studio
Sigurno u školu, PoTUJ održivo!
Projekt
Komunikacijska kampanja „Sigurno u školu, PoTUJ održivo!” nastala je u sklopu projekta CityWalk 2.0 s ciljem promicanja održivih načina putovanja u školu. Obuhvaća seriju od pet plakata, billboard, oslikavanje gradskog autobusa i bojanku dugu deset metara.
Središnji motiv kampanje čine ilustrirana kreativna ekološka vozila sastavljena od biljaka, koja simboliziraju povezanost mobilnosti i prirode. Razigranim vizualnim jezikom kampanja potiče hodanje, vožnju biciklom i korištenje javnog prijevoza te osvještava važnost sigurnijih školskih ruta i održivijeg razvoja gradova.
Godina
2025
Mentori i suradnici
Jaka Peršon (copy)
Naručitelj
ZRS Bistra Ptuj
Autor
Barbara Borko grafička je dizajnerica, poduzetnica te ljubiteljica umjetnosti i dizajna. Od 2013. godine djeluje kao samostalna dizajnerica, surađujući s manjim i većim međunarodnim tvrtkama na projektima grafičkog dizajna, vizualnih identiteta i tiskanih materijala.
Među njezinim klijentima i suradnicima su kneževska obitelj Liechtensteina, Samsung Austrija, organizacija NGI, Berkeley Institute for Data Science (BIDS), dr. Heinekamp i Edition Hotels.
Od 2016. godine aktivno djeluje i na društvenim mrežama, gdje pod imenom @designneeds objavljuje raznolike kreativne sadržaje.
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