Produkt dizajn
Nora Miskulin
Raspakiravanje intimnosti: ORCHIDEA
Projekt
Projekt „Orchidea” preoblikuje prvi susret s proizvodom za intimnu dobrobit, pretvarajući raspakiranje u vođeno, edukativno i emocionalno iskustvo. Dok se premium proizvodi u ovoj kategoriji često usmjeravaju na estetiku i funkcionalnost, njihova se uporaba nerijetko objašnjava tehničkim uputama unutar jednokratne ambalaže. „Orchidea” predlaže ambalažni sustav koji informira, umiruje i osnažuje korisnika.
Inspirirana orhidejom kao simbolom ljepote, intimnosti i samopouzdanja, ambalaža se otvara poput slikovnice. Proizvod, njegove značajke i sigurna uporaba predstavljaju se postupno, kroz pažljivo oblikovane vizuale i narativ. Umjesto preopterećivanja korisnika uputama, svaka interakcija potiče istraživanje, znatiželju i samospoznaju te pridonosi normalizaciji razgovora o seksualnoj dobrobiti.
Strukturni dizajn i pristupačan edukativni sadržaj povezani su u koherentno iskustvo koje nadilazi zaštitnu ulogu ambalaže. Svaki pretinac, poruka i način otvaranja imaju jasnu svrhu: smanjiti neizvjesnost, podržati informiranu uporabu i razviti emocionalnu povezanost korisnika s proizvodom i brendom.
„Orchidea” pokazuje kako ambalaža može postati aktivan dio proizvoda – alat koji educira, osnažuje i često zanemaren intimni trenutak pretvara u smisleno i pamtljivo iskustvo.
Godina
2026
Mentori i suradnici
Mia Klemencic (mentor)
Institucija
Veleučilište RIT Croatia
Autor
Nora Miškulin hrvatska je multidisciplinarna kreativka čiji rad povezuje umjetnost, dizajn i tehnologiju. Djeluje u Zagrebu, a interes za vizualno izražavanje razvijala je kroz crtanje i tradicionalne umjetničke tehnike, nakon čega je svoju praksu proširila na digitalne medije.
Studira Nove medije na RIT Croatia, gdje umjetničko iskustvo povezuje s dizajnom, korisničkim iskustvom i novim tehnologijama. Njezini interesi obuhvaćaju i poduzetništvo, umjetnu inteligenciju te dizajn digitalnih proizvoda. U svojem radu istražuje kako kreativnost može istodobno oblikovati umjetnički izraz i inovativna rješenja.
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