Grafički dizajn
Soče+Mrša
Sparky
Projekt
Projekt redizajna vizualnog identiteta tvrtke Sparky polazi od njezina imena i značenja koja ono povezuje. Sparky je deep-tech tvrtka specijalizirana za umjetnu inteligenciju i podatkovnu znanost, s uredima u Hrvatskoj, Milanu i New Yorku. Razvija tehnološka rješenja za klijente iz različitih industrija te provodi primijenjena istraživanja i edukacijske programe.
Riječ sparky asocira na iskru kao simbol znanja, ideje i inovacije, ali je u Sjedinjenim Američkim Državama i često ime kućnih ljubimaca. Ta je dvojnost postala polazište komunikacije brenda: iako umjetna inteligencija može djelovati udaljeno i složeno, Sparky se predstavlja kao pristupačan, razumljiv i prijateljski tehnološki partner.
Prethodno dominantno hladna plava paleta proširena je toplom narančastom bojom, pristupačnom ikonografijom i duhovitim tonom komunikacije. Logotip ostaje tipografski, uz znak zvjezdice na kraju naziva. Osim što vizualno podsjeća na iskru, zvjezdica ima i semantičku funkciju, upućujući na dodatno objašnjenje.
Novi se identitet primjenjuje i na nastupima tvrtke na međunarodnim konferencijama, uključujući London Tech Week 2026, za koji su oblikovani namjenski promotivni materijali.
Godina
2026
Mentori i suradnici
Antonela Grbavac (voditeljica tiska)
Naručitelj
Sparky science
Autor
Žana Mrša grafička je dizajnerica i umjetnička direktorica s više od petnaest godina iskustva u području vizualnih komunikacija i razvoja identiteta brendova. Tijekom karijere surađivala je s brojnim agencijama i dizajnerskim studijima, a njezini su radovi predstavljeni na nacionalnim i međunarodnim stručnim izložbama. Živi i radi u Šibeniku.
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