Grafički dizajn
Bruna Čičin-Šain
ŠIZZ Smash Burger Bar
Projekt
Projekt vizualnog identiteta za „ŠIZZ Smash Burger Bar” razvijen je za novi smash burger koncept u Šibeniku te obuhvaća dizajn logotipa i cjelovitog vizualnog sustava.
Polazište identiteta čine energija street food kulture i karakter same lokacije – prostora namijenjenog mlađoj publici, smještenog u neposrednoj blizini srednjih škola. Vizualni jezik gradi se na spontanosti, razigranosti i snažnom grafičkom izrazu, kroz ručno crtane elemente, poteze spreja i ilustracije burgera.
Glavni vizualni motivi inspirirani su procesom pripreme smash burgera, u kojem pritisak oblikuje formu i stvara kontrolirani kaos te prepoznatljivu estetiku. Ručno crtane ilustracije, teksture crne tinte, detalji spreja i grafičke intervencije prenose tu energiju kroz cijeli identitet.
Elementi spreja dodatno povezuju vizualni sustav s fizičkim prostorom, referirajući se na mural ispred ulaza i detalje u interijeru. Na taj način identitet postaje produžetak samog mjesta, odražavajući njegov karakter i povezujući hranu, atmosferu i publiku kojoj je namijenjen.
Godina
2025
Naručitelj
Šizz Smash Burger Bar
Autor
Bruna Čičin-Šain dizajnerica je i ilustratorica iz Vodica. Diplomirala je Vizualne komunikacije na Studiju dizajna u Zagrebu. U svojem radu povezuje ilustraciju, grafički dizajn i analogne grafičke tehnike.
Istraživanjem crteža i njegove digitalne obrade razvija vizualna rješenja prepoznatljivog autorskog rukopisa. Posebno je zanimaju procesi kojima se crtež, tekstura i nesavršenost ručnog rada prenose u suvremeni dizajnerski kontekst.
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