Produkt dizajn
Đivo Vidak
RELAXO
Projekt
Projekt „RELAXO” istražuje kako svakodnevni predmeti u kafićima jednostavnom interakcijom mogu postati privlačniji i potaknuti druženje. Preispituje uobičajeno pakiranje šećera povezujući njegovu osnovnu funkciju s razigranim elementom koji čekanje čini ugodnijim.
Kutija služi kao standardno pakiranje za šećer, ali se otvaranjem pretvara u ploču za igru križić-kružić, pri čemu se pojedinačni paketići upotrebljavaju kao figure. Na njihovoj se poleđini nalaze jednostavne ilustracije koje omogućuju i igru memorije. Interakcija je nenametljiva i prirodno se uklapa u ambijent kafića, bez narušavanja osnovne funkcije proizvoda.
Vizualni identitet inspiriran je toplinom kafića i temelji se na jasnom grafičkom jeziku koji uporabu čini jednostavnom i intuitivnom. Projekt uključuje i odredišnu mrežnu stranicu koja predstavlja koncept i način korištenja te kratki promotivni video snimljen u stvarnom okruženju kafića. Zajedno oblikuju pakiranje kao malo iskustvo koje potiče razgovor, igru i drukčiji način provođenja vremena.
Godina
2026
Mentori i suradnici
prof. Mia Klemenčić (mentor)
Institucija
Veleučilište RIT Croatia, Novi mediji i dizajn
Autor
Đivo Vidak student je dizajna novih medija na RIT Croatia u Zagrebu. Posebno ga zanimaju brendiranje i dizajn ambalaže te način na koji dizajn može promijeniti percepciju svakodnevnih proizvoda.
U svojem radu razvija ideje od početne skice do završnog prototipa, s naglaskom na jasnu komunikaciju, funkcionalnost i prepoznatljiv vizualni identitet.
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