Grafički dizajn
Kim Sanković
Šafram
Projekt
Projekt „Redizajn logotipa i ambalaže domaćeg brenda Šafram” usmjeren je na osvježavanje vizualnog identiteta proizvoda Kim hrvatskog brenda Šafram. Redizajn obuhvaća novi logotip i ambalažu, osmišljene kako bi proizvodu dale suvremeniji i izražajniji izgled.
Razvijene su tri varijante dizajna u različitim koloritima, čime je kupcima omogućeno da odaberu onu koja najbolje odgovara njihovim preferencijama. Šafram je odabran zbog dugogodišnjeg i prepoznatljivog identiteta koji se tijekom vremena nije znatnije mijenjao.
Cilj projekta bio je zadržati prepoznatljivost brenda, istodobno unoseći vizualnu svježinu, poboljšavajući komunikaciju proizvoda na prodajnom mjestu i približavajući ga novoj i široj publici.
Godina
2025
Mentori i suradnici
doc. art. Denis Sardoz (mentor)
Institucija
Sveučilište Jurja Dobrile u Puli, Studij dizajna i audiovizualnih komunikacija
Autor
Kim Sanković, univ. bacc. art., grafička je dizajnerica koja nakon završenog prijediplomskog studija nastavlja obrazovanje na diplomskom studiju.
Posebno je zanimaju brendiranje, vizualne komunikacije, dizajn ambalaže i razvoj vizualnih identiteta. U svojem radu istražuje kako promišljenom uporabom tipografije, boje i vizualnog jezika oblikovati prepoznatljiva i funkcionalna komunikacijska rješenja koja povezuju estetiku, strategiju brenda i korisničko iskustvo.
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