Grafički dizajn
Ille Concept
PLANIK
Projekt
Projekt vizualnog identiteta za kamp „Planik” razvijen je s ciljem očuvanja njegova nasljeđa, oblikovanog tradicijom, prirodom i autentičnim mediteranskim načinom života, uz stvaranje suvremenog sustava koji može podržati budući razvoj. Umjesto potpunog redefiniranja brenda, naglasak je stavljen na jačanje njegova postojećeg karaktera kroz koherentan dizajnerski jezik nadahnut okolnim krajolikom, borovim šumama i mirnim ritmom života uz more.
Proces je započeo strategijom brenda i definiranjem vrijednosti i osobnosti koje već više od pedeset godina privlače generacije gostiju. Ti su uvidi postali temelj vizualnog identiteta s prepoznatljivim znakom inspiriranim borovima, fluidnim formama i prirodnim okruženjem. Paleta nježnih zelenih i toplih zemljanih tonova, u kombinaciji s čistim geometrijskim elementima, naglašava povezanost ljudi i prirode.
Identitet je razvijen u cjelovit komunikacijski sustav koji obuhvaća tipografiju, ikonografiju, ilustracije, karte kampa, signalizaciju, prostorne grafike, tiskane materijale, promotivne aplikacije te fizičke i digitalne dodirne točke. Rezultat je bezvremenski identitet koji slavi autentičnost, jača prepoznatljivost i prenosi gostoljubiv duh kampa „Planik”.
Godina
2026
Naručitelj
Planik d.o.o.
Autor
LLECONCEPT kreativni je studio prepoznatljiv po jasnom, strukturiranom i promišljenom pristupu. Usmjeren je na brendove koji cijene jasnoću, dosljednost i trajnu relevantnost, razvijajući vizualne identitete i dizajnerske sustave oblikovane svrhom, a ne prolaznim trendovima.
Dizajn promatra kao način razmišljanja – proces redukcije i profinjavanja kojim se ideje pretvaraju u jasne i dugotrajne vizualne sustave. Pristup studija temelji se na preciznosti, suzdržanosti i bliskoj suradnji s klijentima, pri čemu svaka dizajnerska odluka odgovara konkretnoj funkciji i cilju projekta.
Uz vlastitu dizajnersku praksu, ILLECONCEPT surađuje s provjerenom mrežom tiskarskih partnera i developera, pretvarajući koncepte u profinjena fizička i digitalna iskustva. Takav način rada omogućuje širi opseg podrške klijentima uz očuvanje koherentne i dosljedne dizajnerske vizije.
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