Grafički dizajn
Agencija: 404 / MYTY
Parra
Projekt
Početkom 2026. godine u Hrvatskoj se uvode obvezni sustav e-računa i digitalna fiskalizacija. Kao odgovor na nove zahtjeve tvrtka Aestus razvila je aplikaciju „Parra”, posebno prilagođenu jednostavnom upravljanju tim procesima.
Za aplikaciju je osmišljen cjelovit sustav brendiranja koji obuhvaća logotip, slogan, televizijski oglas, mrežnu stranicu i tri zaštitna lika. Vizualni identitet razvijen je za dosljednu primjenu na društvenim mrežama, u tisku i na drugim komunikacijskim kanalima.
Cilj projekta bio je složenu i naizgled zamornu temu predstaviti na pristupačan, razumljiv i nenametljiv način, u skladu s jednostavnošću uporabe same aplikacije.
Godina
2025
Mentori i suradnici
Fran Mubrin (kreativni direktor)
Dijana Dretar (kreativna direktorica)
Matko Buntić (art director)
Jakov Košćak (art director)
Dario Dević (voditelj dizajna, art director)
Nikola Županić (viši dizajner animacije)
Marko Jelovečki (vodeći voditelj projekta)
Ivana Kontin Mergon (voditeljica društvenih mreža)
Nermabel Production (produkcija TV spota)
Damir Žižić (fotografija)
Naručitelj
Aestus financijsko savjetovanje
Autor
404 najveća je komunikacijska agencija u jugoistočnoj Europi. Njezin nagrađivani multidisciplinarni tim djeluje u svim područjima komunikacije, povezujući kreativnost, strategiju i tehnologiju.
Agencija razvija cjelovita komunikacijska rješenja prilagođena različitim kanalima i potrebama klijenata, s ciljem jačanja brendova i njihova dugoročnog razvoja.
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