Produkt dizajn
Kofein agency
Nebo Whiskey
Projekt
Projekt razvoja brenda NEBO za destileriju Duh u boci oblikovan je s ciljem stvaranja identiteta viskija premium segmenta koji povezuje tradiciju destilacije, suvremeni dizajn i ideju istraživanja. Koncept se temelji na znatiželji, otkrivanju i pomicanju granica, a inspiraciju pronalazi u aeronautici i astronomiji.
Središnji element projekta posebno je oblikovana boca, zamišljena kao fizički nositelj priče brenda. Njezina skulpturalna silueta inspirirana je teleskopom, simbolizirajući pogled u daljinu, nove perspektive i ljudsku potrebu za istraživanjem. Masivno stakleno tijelo, reljefni elementi, taktilne površine i stakleni čep oblikuju prepoznatljiv karakter proizvoda i iskustvo njegove uporabe.
Vizualni identitet nastavlja ideju istraživanja motivima navigacije, astronomije i zrakoplovstva. Tamni tonovi evociraju dubinu noćnog neba, dok metalni akcenti naglašavaju preciznost i kvalitetu izrade. Boca i grafički elementi zajedno čine dosljedan dizajnerski sustav koji prenosi vrijednosti brenda NEBO.
Godina
2025
Naručitelj
Duh u boci d.o.o.
Autor
Kofein je nezavisna kreativna agencija osnovana u Zagrebu 2012. godine. Specijalizirana je za razvoj brendova povezivanjem strategije, dizajna i komunikacije. Dizajn promatra kao alat za stvaranje prepoznatljivosti, poslovne vrijednosti i dugoročnih odnosa između brendova i njihovih korisnika.
Pristup agencije temelji se na razumijevanju tržišta i potreba korisnika, a svaki projekt razvija kao cjelovito iskustvo brenda. Njezin rad obuhvaća oblikovanje vizualnih identiteta, ambalaže, digitalnih proizvoda i integriranih komunikacijskih kampanja.
Među prepoznatljivim projektima agencije je razvoj identiteta i dizajna ambalaže za Old Pilot’s Gin, brend koji je stekao međunarodna priznanja. Kofein surađuje s domaćim i međunarodnim klijentima, primjenjujući interdisciplinarni pristup usmjeren na povezivanje kreativnih rješenja s poslovnim ciljevima.
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