Grafički dizajn
Goga Golik
Myrtus
Projekt
Brend prirodne kozmetike „Myrtus” inspiriran je krajolikom Gorskog kotara, njegovom biljnom baštinom te spojem tradicionalnog travarstva i suvremenog znanstvenog pristupa njezi kože. Namijenjen je osobama starijima od 35 godina koje traže učinkovitu njegu prilagođenu stvarnim potrebama svoje kože. Svaka linija proizvoda razvijena je za specifičan tip i potrebe kože, kako bi korisnicima omogućila individualiziran pristup njezi.
Ideja personalizacije prenesena je i u vizualni identitet. Prefiks „my” prepoznatljiv je element logotipa i komunikacije brenda, a nastavlja se i u sloganu „My true mountain touch”, koji naglašava osobni odnos korisnika s proizvodom i njegovo autentično planinsko podrijetlo. Svaki proizvod pritom predstavlja osobni dodir prirode i planine Klek.
Autorska tipografija mekih, organskih linija odražava prirodno podrijetlo proizvoda, dok ilustrirana silueta planine Klek postaje ključan element ambalaže. Svaka linija proizvoda ima vlastitu kolorističku interpretaciju, inspiriranu biljnim sastojcima i prirodnim tonovima Gorskog kotara, čime se postiže jasna diferencijacija uz zadržavanje koherentnog identiteta brenda.
Minimalistička kompozicija, prirodni tonovi i nenametljiva tipografija komuniciraju transparentnost, kvalitetu i povjerenje – vrijednosti koje su u središtu brenda. Dizajn ambalaže prenosi osjećaj autentičnosti i smirenosti te uspostavlja ravnotežu između tradicije, prirode i suvremene kozmetičke znanosti.
Godina
2025
Naručitelj
MWS obrt
Autor
Goga Golik dizajnerica je i umjetnička direktorica koja, nakon višegodišnjeg iskustva u vodećim hrvatskim dizajnerskim studijima i oglašivačkim agencijama, djeluje kroz vlastiti dizajnerski studio. Autorica je brojnih projekata za kulturne institucije, organizacije civilnog društva te komercijalne klijente iz Hrvatske i inozemstva.
Za svoj je rad primila više od trideset domaćih i međunarodnih nagrada i priznanja, među kojima su Red Dot Award, Pentawards Silver i WOŁDA Award of Excellence. Njezini su radovi predstavljeni na brojnim izložbama u Hrvatskoj i inozemstvu.
Članica je Hrvatskog dizajnerskog društva (HDD) i Hrvatske udruge likovnih umjetnika primijenjenih umjetnosti (ULUPUH).
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