Grafički dizajn
ma nu
Moe & CrnJak
Projekt
Premium izdanja vinarije Dobra Berba s Plešivice, „Moe & CrnJak”, pokazuju kako mlada vinarija svoje brendove gradi iz neočekivanih polazišta. Ideja postupnog otkrivanja skrivenog postala je konceptualna okosnica vizualnog identiteta ove premium linije.
Naziv svakog vina skriven je unutar geometrijskog uzorka koji na prvi pogled djeluje kao apstraktna grafička forma. Tek promjenom kuta promatranja ime se postupno iščitava iz mreže linija, pretvarajući etiketu u trenutak otkrivanja i interakcije. Minimalistički vizualni jezik dodatno pojačava taj efekt.
Taktilna dorada slijedi istu logiku: reljefni elementi geometrijskog uzorka prenose vizualno iskustvo u dodir i otvaraju novu razinu percepcije. Vizualni identitet tako spaja pročišćenu grafičku formu s iskustvom postupnog otkrivanja, čineći etiketu sastavnim dijelom doživljaja vina.
Godina
2025
Mentori i suradnici
Igor Poturić (osmišljavanje imena)
Naručitelj
Dobra berba
Autor
ma nu. creative & design studio, sa sjedištem u Zagrebu i na Braču, osnovale su dizajnerice Dora Bence i Romana Kajp. Studio svaki projekt razvija kao cjelovit vizualni sustav, od istraživanja i koncepta do produkcije i završne realizacije, polazeći od uvjerenja da najbolja rješenja nastaju kada su ideja, sadržaj i izvedba jednako promišljeni.
Njihovo područje djelovanja obuhvaća vizualne identitete, dizajn ambalaže, publikacije, izložbe i prostorne komunikacije. Pristup studija oblikovan je iskustvom kreativnog vodstva u agencijskom okruženju i radom u području dizajnerskog obrazovanja, gdje se strateško promišljanje, autorski izraz i produkcijsko znanje prirodno nadopunjuju.
Studio je usmjeren na projekte iz područja kulture, baštine, turizma i suvremenih brendova, u kojima dizajn služi kao alat za interpretaciju sadržaja, oblikovanje identiteta i stvaranje iskustava. Neovisno o mediju ili formatu, koncept vodi proces, a forma proizlazi iz sadržaja i konteksta.
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