Dizajn digitalnih komunikacija i dizajn interakcija
Skrbnik&Smolić
Maybelline New York Lifter Plump
Projekt
Projekt „Maybelline New York Lifter Plump Ad” marketinška je kampanja za liniju proizvoda za usne Maybelline Lifter Plump koja povezuje dinamičan reklamni video i konceptualnu mrežnu stranicu. Razvijen kao studentski rad, projekt istražuje kako se video pripovijedanje i interaktivni mrežni dizajn mogu povezati u digitalnoj komunikaciji kozmetičkog brenda.
Reklamni video koristi naglašenu tipografiju, intenzivne boje, brzu montažu i krupne planove proizvoda. Njime se predstavljaju ključna svojstva proizvoda – volumen, sjaj i hidratacija – uz oblikovanje prepoznatljiva vizualnog identiteta prilagođenog ciljnoj publici.
Konceptualna mrežna stranica prenosi isti vizualni jezik u interaktivno digitalno okruženje. Korisnike vodi kroz dostupne nijanse, svojstva proizvoda i odabrane interaktivne sadržaje. Povezivanjem linearnog formata videa s istraživačkom prirodom mrežnog dizajna, projekt pokazuje kako ujednačena multimedijska komunikacija može povezati različite digitalne dodirne točke brenda i potaknuti angažman korisnika.
Godina
2026
Mentori i suradnici
izv. prof. Nikolina Stanić Loknar (mentor)
doc. Trpimir Jeronim Ježić (mentor)
prof. Tajana Koren Ivančević (mentor)
Institucija
Sveučilište u Zagrebu, Grafički fakultet
Autor
Adela Skrbnik i Petra Smolić studentice su dizajna na Grafičkom fakultetu Sveučilišta u Zagrebu. Kao kreativni duo dijele interes za vizualne komunikacije, digitalne medije, dizajn pokretnih grafika i korisničko iskustvo. Njihov je rad usmjeren na oblikovanje digitalnih rješenja koja povezuju suvremenu dizajnersku estetiku s jasnom i učinkovitom komunikacijom.
U ovom su projektu objedinile vještine videoprodukcije, dizajna pokretnih grafika i digitalnog brendiranja kako bi proizvod Maybelline Lifter Plump predstavile dinamičnom video reklamom prilagođenom području ljepote i kozmetike.
Projekt je razvijen pod mentorstvom red. prof. dr. sc. Tajane Koren Ivančević, izv. prof. dr. sc. Nikoline Stanić Loknar i višeg asistenta dr. sc. Trpimira Jeronima Ježića.
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