Grafički dizajn
Bruketa&
Muzej iluzija
Projekt
Muzej iluzija globalno je prepoznatljiv brend koji se iz klasičnog muzejskog formata razvija u cjelovito imerzivno iskustvo. U tom je procesu agencija Bruketa& oblikovala novi grafički sustav koji vizualni identitet ne promatra samo kroz logotip i komunikacijske materijale, nego kao aktivan dio doživljaja posjetitelja.
Jasan, fleksibilan i globalno primjenjiv vizualni jezik integrira se u prostor, signalizaciju, grafike, scenografiju i komunikaciju. Sustav nadograđuje postojeće prepoznatljive elemente brenda, uključujući logotip i paletu boja, pretvarajući ih u alat za stvaranje ritma, orijentacije i emocionalnog angažmana tijekom posjeta.
U suradnji s Brigadom, zaduženom za oblikovanje prostornog iskustva i kretanja posjetitelja, grafički sustav postaje sastavni dio dramaturgije obilaska – od ulaska i navigacije do interakcije s eksponatima i trenutaka namijenjenih dijeljenju na društvenim mrežama.
Rezultat je dosljedan, ali prilagodljiv sustav koji svakoj lokaciji Museum of Illusions omogućuje zadržavanje globalne prepoznatljivosti uz dovoljno fleksibilnosti za različite prostore, tržišta i formate iskustva.
Godina
2026
Mentori i suradnici
MUSEUM OF ILLUSIONS
Luka Novak (voditelj razvoja)
Damjan Geber (globalni kreativni direktor)
Stephanie Newcomb (voditeljica arhitekture)
Martina Knežević (senior grafička dizajnerica)
Iva Breški (senior grafička dizajnerica)
Iva Martinović Radić (grafička dizajnerica)
BRIGADA
Kristina Volf (kreativna direktorica)
BRUKETA&ŽINIĆ&GREY
Andrea Knapić (senior art direktorica)
Lara Giuliani (junior dizajnerica)
Davor Bruketa (kreativni direktor)
Maša Ivanov (voditeljica odjela za odnose s klijentima)
Radovan Radičević (voditelj DTP odjela)
Željka Tročak (DTP operatorica)
Dragan Karanušić (DTP operator)
Melania Marjanović (DTP operatorica)
Željko Rus (DTP operator)
Naručitelj
Museum of Illusions
Autor
Bruketa& je nezavisna strateška konzultantska kuća za reputaciju, brendove, komunikaciju i transformaciju. Više od 30 godina pomaže kompanijama, institucijama, gradovima i državama povećati svoju vrijednost oblikujući način na koji ih ljudi vide, razumiju i pamte.
Djeluje na sjecištu strategije, poslovanja, kulture, dizajna, komunikacija i tehnologije. Razvija brendove, komunikacijske platforme i organizacijske transformacije te oblikuje proizvode, usluge, korisnička iskustva i društvene inicijative. Polazi od uvjerenja da su reputacija i povjerenje među najvrjednijim resursima svake organizacije, pomažući klijentima definirati svoju ulogu u društvu i pretvoriti strategiju u priču kojoj ljudi vjeruju.
Bruketa& jedna je od međunarodno najnagrađivanijih agencija iz ovog dijela Europe, s više od 800 domaćih i međunarodnih priznanja. Višestruko je nagrađivana na festivalu Cannes Lions te je osvojila 32 nagrade Red Dot, među kojima četiri priznanja „Best of the Best”. Njezini su projekti nagrađeni i na natjecanjima D&AD, Clio Awards, The One Show, ADC New York, New York Festivals, Eurobest, Epica, Effie, iF Design Award, London International Awards, Cresta i Graphis.
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