Grafički dizajn
Prospekt
Essenza
Projekt
Projekt „Essenza” pametni je spremnik za inzulin koji je razvila švicarska health-tech tvrtka Medeva s ciljem unapređenja svakodnevne brige o inzulinu kroz dizajn, tehnologiju i korisničko iskustvo. Nadahnut osobnim iskustvom osnivača sa šećernom bolešću tipa 1, projekt tradicionalni medicinski proizvod pretvara u suvremen lifestyle predmet koji se prirodno uklapa u svakodnevicu korisnika.
Prospekt je za „Essenzu” razvio cjelovit identitet brenda i vizualni ekosustav, uključujući strategiju, komunikacijsku priču, vizualni identitet, mrežnu stranicu, UX/UI mobilne aplikacije, 3D vizualizacije, videosadržaje, ambalažu, izložbeni prostor, promotivne materijale i digitalno iskustvo. Sustav se temelji na četirima prepoznatljivim osobnostima izraženima bojom, omogućujući korisnicima emocionalno povezivanje s proizvodom uz zadržavanje koherentne premium estetike.
Spajajući elegantan minimalizam i naprednu tehnologiju, „Essenza” objedinjuje praćenje temperature, Bluetooth povezivost i mobilnu aplikaciju pokretanu umjetnom inteligencijom. Sustav korisnicima pruža veću sigurnost, smanjuje stres i olakšava svakodnevno upravljanje inzulinskom terapijom.
Godina
2026
Mentori i suradnici
Martina Vasilj Matković (art direktor)
Nina Delanović (grafički dizajn)
Lucija Seljan (web dizajn)
Naručitelj
Medeva AG
Autor
Prospekt je kreativna i marketinška agencija iz Rijeke koja domaćim i međunarodnim klijentima pruža prilagođene usluge klasičnog i digitalnog marketinga. Full-service pristup agencije obuhvaća razvoj komunikacijskih strategija i vizualnih identiteta, izradu mrežnih stranica te oglašavanje putem različitih marketinških kanala i društvenih mreža.
Agencija ima više od dvadeset godina iskustva u području mrežnog dizajna, programiranja i marketinga, a njezin tim danas čini 18 stručnjaka iz područja grafičkog i mrežnog dizajna, informacijskih tehnologija, marketinga i psihologije.
Prospekt je usmjeren na razvoj cjelovitih, učinkovitih i dugoročnih rješenja, izgradnju odnosa povjerenja s klijentima te kontinuirano ulaganje u profesionalni razvoj zaposlenika kako bi pratio tržišne trendove i najbolje industrijske prakse.
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