Zagreb School of Business (PVZG) is a private higher education institution offering professional undergraduate and graduate programmes focused on developing practical knowledge and competencies relevant to the contemporary labour market. Teaching is based on project work, an interdisciplinary approach and collaboration with businesses, the public sector, and cultural and creative organisations, enabling students to gain experience through real-world projects.

The professional undergraduate programme in Management and Production in Culture prepares students to plan, organise and deliver cultural and creative projects. The programme brings together culture, design, visual communication, production, marketing and project management, encouraging creative thinking and innovative approaches.

Particular emphasis is placed on practical work, interdisciplinarity and teamwork. During their studies, students take part in organising exhibitions, cultural events and a range of production projects, while also developing their own creative initiatives. By combining artistic expression with organisational and communication skills, the programme prepares graduates for professional careers within the dynamic cultural and creative industries.